Aug. 17, 2026
Pepero partnered with lifestyle influencer Megha Sukhija on the viral Pepero challenge, encouraging friends to play, share laughs and win sweet rewards
Apr. 20, 2026
Pepero collaborated with lifestyle influencer Sahil Mehta to promote their #PassThePEPERO Challenge. a popular Korean cultural phenomenon and social game involving Lotte Pepero chocolate biscuit sticks