#ReelIt with The Sliding Comb Challenge
Parachute Advanced launches a new Campaign called Sliding Comb Challenge to promote Parachute Advansed Aloe Vera Enriched Coconut Hair Oil
By Rachit Juneja
Dec. 1, 2020
Parachute, the leading brand name for a range of coconut-based hair products and a flagship store of Marico Limited, one of India's leading consumer products companies operating in the beauty and wellness space. They have started a new digital campaign called Sliding Comb Challenge, which requires people to post an Instagram Reel of themself, combing through their hair in one go to show how truly soft it is and stand a chance to win Amazon Vouchers worth Rs 500 along with a feature on our page.
Parachute Advanced collaborated with influencers Ashnoor Kaur, Dimpi Sanghvi, Krishita Panda, and many others on a campaign challenge to promote their Parachute Advansed Aloe Vera Enriched Coconut Hair Oil.
The winters are finally here but as refreshing and beautiful as it may seem, this season brings along tons of hair woes! Whether it is the damp and dry scalp, excessive hair fall, sticky, dull, and frizzy hair, maintaining your hair health can be quite a task during the winter season.
With a regular application of Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, tangles and knots stay far away from my hair. The influencers who are a part of this campaign believe that the conditioning of Aloe and the nourishment of Coconut made their #HairSoSoft and gave them the confidence to take part in the #SlidingCombChallenge.
Parachute Advanced has picked a gamut of macro and micro-level influencers belonging to different parts of India to participate in this campaign. It is an intelligent strategy to involve influencers from different spheres as it then pertains to and covers a wider range of people to spread awareness about the product and campaign at hand.
Brandscore is our competition tracking and brand monitoring tool. With the help of artificial intelligence, it provides real-time data, tracking down brand associations, and collaborations with the top 12000 brands in India, along with over 2 Lakh influencers and YouTubers. With an estimated expenditure of about 15 Lakhs, this campaign has reached an audience of 58L+ people.
To view the above campaign’s Brandscore ratings - SlidingCombChallenge
Lastly, as evident from Sheeko’s activity graph, Parachute Advanced has been moderately active on digital platforms in the past one year, but after coming up with this campaign, there has been a significant rise in their numbers.
Links to watch a few reels from the campaign:
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