SkinKraft‘s Brand Message #Iammytype Takes A Leap With Industry Thought Leaders Across The World
Inclusive, diverse and progressive portrayals of people celebrate the movement of being unique
By Rachit Juneja
May 20, 2021
“SkinKraft has emerged from this true belief in the power of being different, celebrating your authentic self with #Iammytype echoing that philosophy.” - Chaitanya Nallan, CEO & Co-founder of SkinKraft.
SkinKraft, India’s first AI enabled customized personal care brand, offers different skin, body and hair care products for women & men. This is done after a complete analysis of your skin and hair through an online questionnaire. You just have to take up the SkinID or HairID quiz available on SkinKraft's website. Based on the answers provided by you, SkinKraft customizes skincare and haircare solutions, which target your main concern areas. SkinKraft products have been formulated by a top team of dermatologists and scientists after several hours of research. The products are 100% safe to use and free of Parabens, SLS (Sodium Lauryl Sulphate), SLES (Sodium Lauryl Ether Sulfate) and 24 other toxins.
SkinKraft Laboratories, India’s first AI-driven dermatologically approved customized personal care brand extends the narrative of its recently applauded campaign #Iammytype with a unique video series featuring opinion leaders, innovators, artists and experts across industries. The powerful messages from these unique calibre of people reiterates the idea of challenging stereotypes, of being different without really being slotted into any one category, in a very distinct and unconventional manner.
About the objective of the campaign:
“While the campaign film focused on shedding stereotyping and urging women to be their own kind, the brand’s core value proposition has now seen acceptance from the think tanks across the globe, who have shared their thoughts on being your own kind by discussing their struggles on how they have strived to create their own niche, sharing individual successes and inspiring stories.
About the choice of participants of the campaign:
"We are so proud to see these powerful, inspiring voices believing in our brand thought and joining forces to give intense momentum to the Idea. The unscripted video messages and their real-life stories is an extension for a call to action to embrace your type, enrich your type and to shatter every possible stereotype.”
About the participants and influencers:
“Notable personalities include Chander Kanta Gariyali - IAS, Social Activist & Author; Nand Kishore Chaudhary, CMD - Jaipur Rugs; Ghanshyam Tiwari, National Spokesperson, Samajwadi Party; Giuseppe Di Nuccio, Chief Executive Officer - Italian Creation Group SpA; Hendy Setiono, Founder & CEO– Baba Rafi Enterprise; Ashish Kashyap, Co-Founder – Ibibo Group & IndMoney; Vivek Bhargava, CEO – Dentsu Aegis Network; Shivani Poddar, Co-Founder- FabAlley & Indya; Payal Singhal, Fashion Designer, and many others.”
About your product category, and why have you chosen this messaging for the brand:
“SkinKraft has emerged from this true belief in the power of being different, celebrating your authentic self with #Iammytype echoing that philosophy. With different names, gender, languages, religion, philosophies, countries, political instincts and professions, why should our skin, body & hair care be generic and not tailored to just us? The beauty world is shifting away from mass manufacturing to tailor-made solutions and experiences. Customized skin, hair & body care is the future and SkinKraft advocates it with 4,00,000+ SkinKraft users who are already part of the #IamMyType Movement. We are on the right track to revolutionize beauty with customized e-commerce.”
How do you think your campaign stands out?
“Campaign #Iammytype is a unique video series featuring opinion leaders, innovators, artists and experts across industries. The powerful messages from these unique calibre of people reiterates the idea of challenging stereotypes, of being different without really being slotted into any one category, in a very distinct and unconventional manner. SkinKraft has emerged from this true belief in the power of being different, celebrating your authentic self with #Iammytype echoing that philosophy.”
Conclusively, as evident from Sheeko’s Activity Graph and Brandscore Ratings, SkinKraft has been considerably active on digital platforms in the past one year, but since the inception of their #Iammytype Campaign, there has been a significant increase in their numbers.
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