The healthy conversation will become more in-depth as people become more aware of what they are eating - Karan Korke- The Healthy Binge

We conducted an interview with Karan Korke and here's what we got to know:

1. Healthy Binge Introduction and background

Our company was founded in April 2021 with the primary goal of eliminating unhealthy eating and offering everyone with a variety of affordable healthy snacks, such as baked chips made from millet. We guarantee top-notch quality because we have our own manufacturing facilities.

2. Need to focus on the nutritional aspect and pricing

Yes, healthy conversation will become more in-depth as people become more aware of what they are eating. I've noticed this as I speak with many customers both online and offline: people's understanding of nutrition has evolved significantly over time. The customer is well aware of and concerned about the raw materials that we use. Transparency is critical, so we have a segment on our website that displays the entire process to customers so that they are well aware of our process.

3. Healthy Binge’s USP

My differentiation is the taste and the health benefits. We’ve found a balance between health and taste and affordability.

4. Founder’s background

Pranav and I are two of the brand's co-founders. Prior to this startup, I had a marketing background and worked in the media industry.

I also ran an ad agency for three years prior to starting this which is how we ended up starting this brand with my partner Pranav.

5. Is your product relevant in the foreign market?

Although our seasoning is primarily from India, we do have a few variants that can be consumed by foreigners. We're also on Amazon.com and have received inquiries from the Middle East and New Zealand.

6. Does your past experience help you with your current role and responsibilities?

Marketing, I've realised, is all about communication and people. My past experience has aided me because I now understand the principles of communication and branding. What I've learned in my previous work is about brand communication, the type of keywords we should use in our ads, and what kind of visual communication should be used on the website.

7. What's the core communication of the brand?

It changes depending on the season; for example, right now in January, we're doing ads on new year's resolutions saying that you don't need to break your new year's resolution; you can still snack guilt-free, and that will be our communication for the next few months. There are also various holiday communications. We try to be quirky so that we resonate with the audience. We try to highlight the brand by using bright and bold colours.

9. Target customers for your brand?

The product is available to people of all ages and genders, ranging from 5 to 90. We are available in pantries, from simple households to Netflix offices.