On Bewakoof’s #ColorOfTheMonth Campaign, the campaign lead shared, "The objective of Instagram and Influencer Marketing should not be revenue based, its sole purpose should be branding. Do not expect revenue from Instagram.”
Bewakoof.com associated with influencers Vaishali Takkar, Shivya Pathania, Ruvika Bajaj and others to promote their new collection - #ColorsOfTheMonth.