FICCI Frames
May. 08, 2023
Top content creators like Veraj Ghelani, Saloni Gaur & Kamya Jani opened the session with a discussion on India’s changing marketing dynamics.
Tags: Services Expert Views
Harpic India
Feb. 03, 2021
“Hosting India’s largest Waterthon on Republic Day is highly symbolic and a matter of pride for us at RB.” - Laxman Narasimhan, Global CEO, Reckitt Benckiser Group.
Tags: Top Sheeko Stories Expert Views
mCaffeine
Jan. 11, 2021
mCaffeine launched #WhatsYourBrew Campaign for their newly launched Naked & Raw Coffee Bathing Bars.
Tags: Top Expert Views Beauty Sheeko Stories
Urban Company
Jan. 02, 2021
Urban Company is Rekindling the Sparks of Humanity through their #WearASmile Initiative.
Plum
Jan. 02, 2021
Plum Goodness Brand Head - Arushi Thapar believes, “The Skincare Industry has witnessed a surge with the onset of COVID-19.”
Tags: Beauty Expert Views Top Sheeko Stories
Healthvit.com
Dec. 26, 2020
“Our goal is to revolutionize the Health Care Industry.” - Tirth Patel - HealthVit
Tags: Health Expert Views Top Sheeko Stories
Bewakoof.com
Dec. 17, 2020
On Bewakoof’s #ColorOfTheMonth Campaign, the campaign lead shared, "The objective of Instagram and Influencer Marketing should not be revenue based, its sole purpose should be branding. Do not expect revenue from Instagram.”
Tags: Fashion Expert Views Top Sheeko Stories
The Beauty Co.
Dec. 15, 2020
For The Beauty Co’s Campaign for their Chocolate & Coffee Range - #SkinfullyYours, their Head of Marketing & Operations commented, “Forcing influencers into following briefs will not result in receiving desired results for the brand. It is imperative to allow them creative freedom and take the leap of faith”.
Tags: Top Beauty Expert Views
Mirchi
Dec. 10, 2020
"Mirchi’s digital reach is already bigger than its radio reach": Prashant Panday, MD and CEO, Mirchi. The iconic radio station has dropped the word ’Radio’ from its name. Radio Mirchi will now be known as simply Mirchi.
Tags: Brand Expert Views
Max Life Insurance
Dec. 07, 2020
Max Life Insurance Director & CMO - Aalok Bhan, Max Life Insurance, discussed how the brand is driving customer engagement during the Covid-19 pandemic.
Tags: BFSI Expert Views
Viacom 18
Nov. 23, 2020
Viacom 18 Head, Hindi and kids TV network, Nina Elavia Jaipuria says, "Vedantu, WhiteHat Jr., Byju’s, Amazon Pay, PhonePe are new set advertisers on Kids".
Tags: OTT Expert Views
Google India
Nov. 19, 2020
Google India country manager and vice president sales and operations, Sanjay Gupta says ’YouTube will continue to be a catalyst for creative revolution in this country’.
Tags: Publisher Expert Views Top
PolicyBazaar
Nov. 17, 2020
PolicyBazaar COO Sharat Dhall says "Influencer marketing and video lead our content marketing strategy."
Tags: BFSI Expert Views
Vivo
Nov. 17, 2020
"Vivo’s sales during Dussehra up 25% over last year," says Nipun Marya, Director Brand Strategy, Vivo India.
Pepperfry
Nov. 10, 2020
Pepperfry footfalls are back to last year’s levels says its chief marketer Kashyap Vadapalli.
Tags: Home decor Expert Views
Raymond
Nov. 03, 2020
Raymonds CMO Shantiswarup Panda explained how despite the lockdown and work from home takeover, "formal is here to say."
Tags: Fashion Expert Views
Ketchum
Oct. 10, 2020
Ketchum CEO Barri Rafferty says Print is still relevant in India but companies must start engaging more with audiences on Digital Platforms.
Tags: Agency Expert Views
FCB
Aug. 14, 2020
FCB India’s Group Chairman and CEO Rohit Ohri predicts sharp business recovery likely in the second half of the fiscal
Tags: Agency Expert Views
IPG
Aug. 14, 2020
IPG Mediabrands India’s CEO Shashi Sinha says people are sick and tired of coronavirus, brands must do positive campaigns
Tags: Agency Expert Views